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Rokt is an ecommerce marketing technology that gives customers a more personalized and relevant experience while buying online.

Prerequisites

Before setting up the Rokt events integration, reach out ot your Rokt account manager to obtain:

  • Your Rokt API secret key

  • Your Rokt Account ID

    • You can also find your Rokt Account ID by logging into Rokt, selecting the Rokt account you want to connect mParticle to in the left hand nav, and copying the digits following my.rokt.com/accounts/ in the URL displayed in your web browser.

Supported Identities

User Identities

mParticle can forward the following user identities to Rokt:

  • email
  • mpid
  • phone_number

Rokt audiences integration setup instructions

There are two stages to setting up the mParticle audience integration for Rokt:

  1. Create a Rokt audiences output configuration
  2. Connect an audiences to your Rokt output

1. Create a Rokt audiences output configuration

  1. Log in to your mParticle account, and navigate to the Data Platform > Setup > Directory.
  2. Search for “Rokt”, hover your cursor over the Rokt tile and click Setup.
  3. Check the box labeled Audiences and click Configure.
  4. Enter a descriptive name under Configuration Name.
  5. Under API Key, enter the API secret key you obtained from your Rokt account manager.
  6. Enter your Rokt User ID under Rokt Account ID.

  7. Use the Email encoding dropdown to select your email encoding settings:

    • Raw is the default setting, and forwards email addresses to Rokt unencoded.
    • Sha256 encodes email addresses using the SHA-256 hashing algorithm before sending them to Rokt.

  8. Use the Mobile number encoding dropdown to select your mobile number encoding settings:

    • None is the default setting. If you leave this set to None, no mobile phone numbers are sent to Rokt.
    • Raw sends unencoded mobile phone numbers to Rokt.
    • Sha256 encodes mobile phone numbers using the SHA-256 hashing algorithm before sending them to Rokt.
  9. Click Save.

2. Connect an audience to your Rokt output

  1. In the mParticle UI, hover your cursor over Segmentation in the left hand nav and select Audiences.
  2. Select the audience you want to send to Rokt and expand the audience configuration settings.
  3. Click +Connect Output and select your new Rokt audience output configuration.
  4. Toggle the Connection Status to Active to begin selecting user attributes to forward to Rokt.
  5. In the User Attribute Forwarding section of the connection settings, select which Account Level and Workspace Level user attributes you want forwarded with your audiences.

  6. Check Hash First Name, Hash Last Name, or Hash Zip Code if you want to encode any of these attributes before forwarding them to Rokt.

    • You must also select these user attributes under User Attribute Forwarding for them to be hashed and forwarded. Enabling hashing for an attribute will not automatically add it to the list of attributes to forward.
  7. Click Add Connection.

Settings

Configuration Settings

Setting Name Data Type Default Value Description
API Key string The Rokt API secret key for authenticating to the Rokt Events API. You must use your secret key, not your public key.
Rokt account id string Your Rokt Account ID.
Email encoding string Raw Determines if email addresses are encoded before being sent to Rokt. If you select Raw, addresses are not encoded. If you select Sha256, addresses are encoded using a SHA-256 hashing algorithm.
Mobile number encoding string None Determines if mobile phone numbers are sent to Rokt, and if they’re encoded before being forwarded. If you select None, mobile numbers are not forwarded to Rokt. If you select Raw, they will be forwarded unencoded. If you select Sha256, they are encoded using a SHA-256 hashing algorithm before being forwarded.

Connection Settings

Setting Name Data Type Default Value Description
Connection Status boolean Inactive Determines if mParticle is actively forwarding data to Rokt.
Hash First Name boolean False If enabled, $firstname is hashed using SHA256 with UTF-8 encoding before being sent to Rokt. You must also select $firstname in User Attribute Forwarding for this attribute to be forwarded.
Hash Last Name boolean False If enabled, $lastname is hashed using SHA256 with UTF-8 encoding before being sent to Rokt. You must also select $lastname in User Attribute Forwarding for this attribute to be forwarded.
Hash Zip Code boolean False If enabled, $zip is hashed using SHA256 with UTF-8 encoding before being sent to Rokt. You must also select $zip in User Attribute Forwarding for this attribute to be forwarded.
User Attribute Forwarding array n/a Allows you to select which user attributes within your mParticle Account and/or Workspace to include with the audience data sent to Rokt.
    Last Updated: April 3, 2025