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Overview
Step 1. Create an input
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Step 3. Set up your output
Step 4. Create a connection
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Step 6. Track events
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Step 8. Create a data plan
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Event
Analytics is mParticle’s customer journey analytics platform designed for product and marketing teams to leverage complex analysis to build better products that drive conversion, increase engagement, and retain customers.
Analytics supports the following user and device identities.
Analytics supports the following event types:
Analytics accepts data from any timeframe.
Analytics uses mParticle’s MPID as the Analytics eventUniqueId. The MPID is therefore the only user identity to match incoming event and audience updates to the correct user profile in Analytics. Therefore, the configuration of IDSync and the identity strategy for your mParticle account will be applied to events in Analytics.
The following mParticle event types are translated into Analytics events.
| mParticle Event Type | Analytics Event Name | Note |
|---|---|---|
| ApplicationStateTransition | App Install, App Upgrade, App Initialize, App Exit, App Background, App Foreground | |
| Commerce: Impression | Impression | |
| Impression Item | These events are sent only if Process Impression Item Events is set to True | |
| Commerce: ProductAction | $action | For example, “Purchase” |
| $action Item | For example, “Purchase Item”. These events are only processed If Process Product Action Item Events is enabled. | |
| Commerce: PromotionAction | Promo $action | For example, “Promo Click” |
| Commerce: PromotionAction | Promo $action Item | For example, “Promo Click Item.” These events are only processed if Process Promotion Item Events is enabled. |
| Custom Event | CustomEvent.name | |
| Crash Report | Error | |
| PushMessageReceived | Push Received | |
| PushSubscription | Push $action | $action will be either “Subscribe” or “Unsubscribe.” |
| ScreenView | Screen View | |
| SessionEnd | Session End | |
| SessionStart | Session Start |
If you have a custom attribute name that is the same as an event name in Analytics, for example screen_name, you can keep both values by requesting that the prefix mp_ be added to one of the names. If you don’t do this, Analytics chooses one value at random and drops the other, leading to unpredictable results.
To request this, submit a request to Support.
Analytics auto-generates time-based properties for each event that it receives from mParticle. These properties are determined and defined as follows:
| Property Value | Start and End Times |
|---|---|
| Morning | 05:00 - Before 10:00 |
| Daytime | 10:00 - Before 18:00 |
| Evening | 18:00 - Before 21:00 |
| Night | 21:00 - Before 00:00 |
| Overnight | 00:00 - Before 05:00 |
mParticle attributes are converted to Analytics properties automatically when forwarded. The Analytics naming conventions closely match mParticle, with the following exceptions:
| mParticle Property Value or Path | Analytics User Property Name | Note |
|---|---|---|
| platform | mp_rt_env | |
| ip | mp_rt_ip | |
| sdk_version | mp_rt_sdkversion | |
| http_header_user_agent | mp_rt_useragent | |
| ErrorEvent.breadcrumbs | breadcrumbs | A comma-delimited string of breadcrumbs |
| CustomEvent.name | custom_event_name | |
| CustomEvent.customType | custom_event_type | |
| ImpressionEvent.impression_list_name | list_name | |
| CommerceEvent.product.$key | product_$key | A comma-delimited string of values. |
| Impression[].Product[].key | product_$key | For example, “product_brand” for Impression[].Product[].brand or “product_id” for Impression[].Product[].id |
| PushSubscriptionEvent | is_push_subscribed | True or False, depending on the action |
In addition to mp_rt_useragent, the following properties are derived from http_header_user_agentand may be returned:
mp_rt_browsernamemp_rt_browserversionmp_rt_osnamemp_rt_osversionmp_rt_devicetypemParticle user attributes are included in a UserAttributeChangeEvent or directly from event types. The following user attributes are converted to Analytics user properties when forwarded:
| mParticle Property Value or Path | Analytics User Property Name | Note |
|---|---|---|
| user_identities | user_id.$type | For example, user_id.customer |
| device_info | device_id.$type | For example, device_id.ios_advertising_id |
| user_attributes | ua_$key | For example, ua_$firstname and ua_color=’red’ |
| UserAttributeChangeEvent.added{}.value | ua_$key | |
| UserAttributeChangeEvent.removed{}.key | ua_$key | Analytics does not support unsetting a user attribute, so the value is replaced with “$unset”. For example, userattr_color=”$unset”. |
For any event that mParticle sends to Analytics containing a URL with UTM parameters, Analytics automatically parses each UTM parameter into separate properties. In the table below, assume that Analytics has received a URL as a property named pageUrl:
| Supported UTM Parameter | Example Analytics Property Name | Example Analytics Property Value | Description | ||
|---|---|---|---|---|---|
| utm_source | pageUrl.utm_source | Defines the source sending traffic to the URL | |||
| utm_medium | pageUrl.utm_medium | blog_article | Defines the channel sending the UTM source | ||
| utm_campaign | pageUrl.utm_campaign | journeys_launch | Defines the name of the campaign associated with the URL | ||
| utm_content | pageUrl.utm_content | header_link | Used to track different ads or CTAs related to a campaign | ||
| utm_term | pageUrl.utm_term | la_restaurants | Used to track paid keywords or phrases. | ||
| utm_source_platform | pageUrl.utm_source_platform | A variation of UTM source. | |||
| utm_creative_format | pageUrl.utm_creative_format | carousel | The type of ad placement or creative material used in a campaign. | ||
| utm_marketing_tactic | pageUrl.utm_marketing_tactic | remarketing | The tactic used in your marketing efforts. | ||
| utm_id | pageUrl.utm_id | 123456789 | Used to track performance of campaigns in GA. |
You can set configuration values for different inputs, and connection setting values to control the behavior of data once it is input.
| Setting Name | Data Type | Default Value | Description |
|---|---|---|---|
| API Key | string |
Input your project API key found within your Analytics project settings. |
| Setting Name | Data Type | Default Value | Description |
|---|---|---|---|
| Process Impression Item Events | boolean |
False | Choose whether to record additional events for each Product in an Impression event. Enabling this may increase your Analytics event volume significantly. |
| Process Product Action Item Events | boolean |
True | Choose whether to record additional events for each Product in a Product Action event. Enabling this may increase your Analytics event volume significantly. |
| Process Promotion Item Events | boolean |
True | Choose whether to record additional events for each Promotion in an Promotion Action event. |