Data Subject Request API Version 1 and 2
Data Subject Request API Version 3
Platform API Overview
Accounts
Apps
Audiences
Calculated Attributes
Data Points
Feeds
Field Transformations
Services
Users
Workspaces
Warehouse Sync API Overview
Warehouse Sync API Tutorial
Warehouse Sync API Reference
Data Mapping
Warehouse Sync SQL Reference
Warehouse Sync Troubleshooting Guide
ComposeID
Warehouse Sync API v2 Migration
Bulk Profile Deletion API Reference
Calculated Attributes Seeding API
Custom Access Roles API
Data Planning API
Group Identity API Reference
Pixel Service
Profile API
Events API
mParticle JSON Schema Reference
IDSync
AMP SDK
Initialization
Configuration
Network Security Configuration
Event Tracking
User Attributes
IDSync
Screen Events
Commerce Events
Location Tracking
Media
Kits
Application State and Session Management
Data Privacy Controls
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Opt Out
Push Notifications
WebView Integration
Logger
Preventing Blocked HTTP Traffic with CNAME
Linting Data Plans
Troubleshooting the Android SDK
API Reference
Upgrade to Version 5
Direct URL Routing FAQ
Web
Android
iOS
Cordova Plugin
Identity
Initialization
Configuration
Event Tracking
User Attributes
IDSync
Screen Tracking
Commerce Events
Location Tracking
Media
Kits
Application State and Session Management
Data Privacy Controls
Error Tracking
Opt Out
Push Notifications
Webview Integration
Upload Frequency
App Extensions
Preventing Blocked HTTP Traffic with CNAME
Linting Data Plans
Troubleshooting iOS SDK
Social Networks
iOS 14 Guide
iOS 15 FAQ
iOS 16 FAQ
iOS 17 FAQ
iOS 18 FAQ
API Reference
Upgrade to Version 7
Getting Started
Identity
Upload Frequency
Getting Started
Opt Out
Initialize the SDK
Event Tracking
Commerce Tracking
Error Tracking
Screen Tracking
Identity
Location Tracking
Session Management
Getting Started
Identity
Initialization
Configuration
Content Security Policy
Event Tracking
User Attributes
IDSync
Page View Tracking
Commerce Events
Location Tracking
Media
Kits
Application State and Session Management
Data Privacy Controls
Error Tracking
Opt Out
Custom Logger
Persistence
Native Web Views
Self-Hosting
Multiple Instances
Web SDK via Google Tag Manager
Preventing Blocked HTTP Traffic with CNAME
Facebook Instant Articles
Troubleshooting the Web SDK
Browser Compatibility
Linting Data Plans
API Reference
Upgrade to Version 2 of the SDK
Web
Alexa
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Step 9. Test your local app
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Step 1. Create an input
Step 2. Create an output
Step 3. Verify output
Node SDK
Go SDK
Python SDK
Ruby SDK
Java SDK
Introduction
Outbound Integrations
Firehose Java SDK
Inbound Integrations
Compose ID
Data Hosting Locations
Glossary
Migrate from Segment to mParticle
Migrate from Segment to Client-side mParticle
Migrate from Segment to Server-side mParticle
Segment-to-mParticle Migration Reference
Rules Developer Guide
API Credential Management
The Developer's Guided Journey to mParticle
Create an Input
Start capturing data
Connect an Event Output
Create an Audience
Connect an Audience Output
Transform and Enhance Your Data
The new mParticle Experience
The Overview Map
Introduction
Data Retention
Connections
Activity
Live Stream
Data Filter
Rules
Tiered Events
mParticle Users and Roles
Analytics Free Trial
Troubleshooting mParticle
Usage metering for value-based pricing (VBP)
Introduction
Sync and Activate Analytics User Segments in mParticle
User Segment Activation
Welcome Page Announcements
Project Settings
Roles and Teammates
Organization Settings
Global Project Filters
Portfolio Analytics
Analytics Data Manager Overview
Events
Event Properties
User Properties
Revenue Mapping
Export Data
UTM Guide
Data Dictionary
Query Builder Overview
Modify Filters With And/Or Clauses
Query-time Sampling
Query Notes
Filter Where Clauses
Event vs. User Properties
Group By Clauses
Annotations
Cross-tool Compatibility
Apply All for Filter Where Clauses
Date Range and Time Settings Overview
Understanding the Screen View Event
Analyses Introduction
Getting Started
Visualization Options
For Clauses
Date Range and Time Settings
Calculator
Numerical Settings
Assisted Analysis
Properties Explorer
Frequency in Segmentation
Trends in Segmentation
Did [not] Perform Clauses
Cumulative vs. Non-Cumulative Analysis in Segmentation
Total Count of vs. Users Who Performed
Save Your Segmentation Analysis
Export Results in Segmentation
Explore Users from Segmentation
Getting Started with Funnels
Group By Settings
Conversion Window
Tracking Properties
Date Range and Time Settings
Visualization Options
Interpreting a Funnel Analysis
Group By
Filters
Conversion over Time
Conversion Order
Trends
Funnel Direction
Multi-path Funnels
Analyze as Cohort from Funnel
Save a Funnel Analysis
Explore Users from a Funnel
Export Results from a Funnel
Saved Analyses
Manage Analyses in Dashboards
Dashboards––Getting Started
Manage Dashboards
Organize Dashboards
Dashboard Filters
Scheduled Reports
Favorites
Time and Interval Settings in Dashboards
Query Notes in Dashboards
User Aliasing
The Demo Environment
Keyboard Shortcuts
Analytics for Marketers
Analytics for Product Managers
Compare Conversion Across Acquisition Sources
Analyze Product Feature Usage
Identify Points of User Friction
Time-based Subscription Analysis
Dashboard Tips and Tricks
Understand Product Stickiness
Optimize User Flow with A/B Testing
User Segments
IDSync Overview
Use Cases for IDSync
Components of IDSync
Store and Organize User Data
Identify Users
Default IDSync Configuration
Profile Conversion Strategy
Profile Link Strategy
Profile Isolation Strategy
Best Match Strategy
Aliasing
Overview
Create and Manage Group Definitions
Introduction
Catalog
Live Stream
Data Plans
Blocked Data Backfill Guide
Predictive Audiences Overview
Using Predictive Audiences
Predictive Attributes Overview
Create Predictive Attributes
Assess and Troubleshoot Predictions
Use Predictive Attributes in Campaigns
Introduction
Profiles
Warehouse Sync
Data Privacy Controls
Data Subject Requests
Default Service Limits
Feeds
Cross-Account Audience Sharing
Approved Sub-Processors
Import Data with CSV Files
CSV File Reference
Glossary
Video Index
Single Sign-On (SSO)
Setup Examples
Introduction
Introduction
Introduction
Rudderstack
Google Tag Manager
Segment
Advanced Data Warehouse Settings
AWS Kinesis (Snowplow)
AWS Redshift (Define Your Own Schema)
AWS S3 Integration (Define Your Own Schema)
AWS S3 (Snowplow Schema)
BigQuery (Snowplow Schema)
BigQuery Firebase Schema
BigQuery (Define Your Own Schema)
GCP BigQuery Export
Snowplow Schema Overview
Snowflake (Snowplow Schema)
Snowflake (Define Your Own Schema)
Aliasing
The mParticle platform is the hub for all of your data. It collects data from any number of inputs - mobile apps, web, feeds from external SAAS providers, data sent via our Events API - and forwards it on to output services to be used for analytics, attribution, storage, audience targeting, push notifications, etc.
The primary task accomplished in the mParticle dashboard is creating Connections between inputs and outputs - to collect your data, enrich and transform it, and forward it to where it needs to go. mParticle forwards two main types of data:
mParticle creates a unique organization for you. It’s the container for all data and metadata related to your mParticle. Within an organization, mParticle will create one or more accounts for you, and within each account, you can create one or more workspaces. Your choices for account and workspace setup are important because these choices affect identity and feature provisioning.
These three nested containers provide scoping and functionality for multi-brand and multi-geo use cases, as well as edge use cases. The scope and advantages of each are explained in the following sections.
Organization
Most mParticle customers have one organization which contains one or more accounts. However, some large companies have multiple organizations. No information is shared across organization boundaries. mParticle creates the organization(s) for you.
A few features apply at the organization level, including profile strategies.
You can think of the organization as representing your company.
Account
Each organization has one or more accounts. Accounts often represent different functional groups or goals within an organization, for example regional divisions, or Sales, Marketing, and Customer Support. mParticle creates the account(s) for you.
Some information is shared across accounts either by default or by enablement:
Workspace
Each account contains one or more workspaces. A workspace is the basic container for data in an mParticle account. mParticle creates your first workspace, but you can add more at any time.
For most use cases, each workspace is its own domain, separate from other workspaces. Some information is shared across workspace boundaries:
Some mParticle accounts have over a dozen workspaces, while others have only one. How you organize data from your app ecosystem is entirely up to you.
Use organizations, accounts, and workspaces to manage multiple brands, regions, and to manage custom identity configurations and unique input/output requirements. You can also use mParticle features like cross-account audience sharing or multiple workspace real-time audiences.
To see which accounts and organizations are available:
The Best Bags company sells handbags under several different names, and in several regions of the globe. They can use organizations and workspaces to provide differentiation when needed:
You can also use identity scope to manage how user data is shared between workspaces and accounts. And if you need to share audiences across accounts, you can request that mParticle enable cross-account audience sharing for your organization.
Click on the name of your current workspace in the top-left corner of the dashboard to open the workspaces menu. From here you can switch into any of your current workspaces, or click Settings to open the Workspace Settings page.
From the Workspace Settings page, you can:
Note that you can’t delete a workspace that is part of a Multi Workspace Audience. First delete or modify the multiworkspace audience, then you can delete the workspace.
mParticle handles Web data — collected from a browser client — a little differently from data collected from native apps.
In most cases, data collected by the mParticle SDK is sent to mParticle, and then forwarded on to integration partners server-to-server.
There are exceptions to this rule: in cases where a server-to-server integration cannot support all the required functionality of an integration partner, an Embedded Kit may be used. Embedded Kits are extra components added to the mParticle SDK that communicate directly with an integration partner from the app client.
While direct communication between the client and partner is the exception for native apps, it is common for web data. A key reason for this is that most of mParticle’s integration partners are not set up to receive web data server-to-server, as they rely on cookie data only accessible to the cookie owner. To support these integrations, the mParticle Web SDK uses the following workflow:
analytics.js
snippet and mParticle’s GoogleAnalyticsEventForwarder.js
snippet. We fetch only the integrations that you have enabled in order to keep the page size to a minimum.pageview
method.// Example from GoogleAnalyticsEventForwarder.js
// When mParticle logs a Page View, it automatically calls this function, which invokes Google's `analytics.js` snippet to send the page view to Google Analytics
function logPageView() {
if (forwarderSettings.classicMode == 'True') {
_gaq.push(['_trackPageview']);
}
else {
ga(createCmd('send'), 'pageview');
}
}
To make it easier to work with web integrations, we provide the source code in a public repository, so you can work with the Integration Partner’s documentation and see exactly how we map mParticle methods onto the Partner code. See the mparticle-integrations organization for a complete list of client-side web integrations.
mParticle imposes limits on the number and length of attributes that can be associated with events and users.
A quick summary of some of the most important limits is below. For more information, see our full Default Service Limits guide.
Events
Users
Note that Output Services often have their own limits, which can differ from mParticle’s. When planning your implementation, check the documentation for your Output Services in the Integration Center to make sure you are complying with their limits.
Browsers add third-party tracking protection for end users. The protections affect third-party trackers and their cookies and work in different ways. For example, Firefox Enhanced Tracking Protection (ETP) relies on a list of known trackers to decide what to block. Safari, Chrome for iOS and other browsers with the Apple WebKit engine use Intelligent Tracking Protection (ITP). ITP prevents the browser from loading cookies from a third-party domain.
mParticle aligns with this privacy stance.
mParticle ingests data points that are composed of event attributes and user attributes.
For a given user, attributes are stord at the workspace level, not the device level.
User attributes are ingested according to the following priority:
Once ingested from a particular source type, subsequent source types for that same data won’t be ingested. For example, once you set a user attribute key value using the Web SDK, you won’t be able to set that same value from a partner data feed.
When mParticle ingests data, there are two timestamps associated with events:
If batches or events have a timestamp that is more than 15 minutes in the future, relative to the server processing the data, that timestamp will be reset to the current server UTC time. Attribute timestamps remain unchanged.
If you load data using CSV Import, the batch timestamp is reset to the current server UTC time.
mParticle strives to be as transparent as possible. Part of this transparency is to share information about products, features, or functionality that we expect to deliver in the future.
Forward-looking statements are as accurate as possible given the knowledge at the time of publication. However, no purchasing decisions should be made on the basis of any forward-looking statement, and mParticle may withdraw or change the products, features, or functionality mentioned in such statements.
To get started with mParticle, set up some data inputs and integrate with at least one output service. See Web End-to-End Tutorial for instructions on how to set up connections, and see your first data flow from input to output. If you aren’t working with Web apps or services, visit Getting Started for more generic instructions.
Once you’re up and running, see the rest of this Platform guide for a more advanced look at the mParticle dashboard, or browse Integrations to see all available integrations.
The following video explains more about how to access integrations in mParticle:
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