User Profiles

The User Profiles page allows you to search for and view user profiles.

To access the User Profiles page, navigate to Customer 360 > User Profiles using the left nav.

Search for a user

To search for a user, begin entering any known identifier for the user, such as an email address, customer ID, or device ID. The identifier you enter must exactly match the identifier in the profile for it to be returned. If multiple profiles are returned, select the user you want from the list.

You can narrow your search by clicking the Any profile field dropdown menu and selecting a specific identifier.

To search for users that belong to a group identity, enter the group identifier or group attribute for the group.

After selecting a user profile, you are taken to the User Profile view, which presents details about the user organized in four tabs:

• User Details: Lists the known identities, workspaces the profile has been seen within, user attributes, and any calculated attributes. This tab is shown first when you open a user profile.
• Events: Lists all events associated with the profile.
• Memberships: Lists all audiences that the profile belongs to.
• Privacy: Lists which consent purposes the user has consented to. You can submit Data Subject Requests from the Privacy tab.

User Profile: User Details tab

The User Details tab is shown by default when you first open a profile. Here you will find the following data points, if they are available for the user. For example, if there are no known devices for the user, the Devices section is not displayed.

mParticle ID

Each user profile is assigned a single, unique mParticle ID. You will also see a PROD or DEV icon next to the MPID that indicates the environment the data was ingested through.

First Seen and Last Seen dates

These dates indicate the earliest and most recent times that mParticle ingested data for the profile. You can click First Seen or Last Seen to go directly to the first or last event ingested. If these dates fall outside your account’s data retention window, these links will not return an event.

User Identities

Here you will see any available user identities for the profile, like an email address or customer ID.

If additional user details are available for the user, click Show Additional User Details to view them.

Workspace Usage

The Workspace Usage section lists the different workspaces within your account that this user has been active in.

• First and last seen dates (for the individual workspace)
• Data Inputs and Partner Feeds that have ingested data for the user
• Device ID: only one device ID (for the most recently seen device) is shown. The Advertising ID (IDFA or GAID) will be shown for preference, with the Vendor ID (IDFV or Android ID) as a fallback.

Devices

List of all known devices for the user, including the date the device was last seen, the device platform (iOS, Android, etc), and whether Limit Ad Tracking is enabled for the device.

User Attributes

List of all available user attributes. Display priority is given to reserved user attributes:

• Age
• First Name
• Last Name
• Gender
• Mobile Number
• Address
• City
• State
• Zip Code
• Country

All other user attributes will be displayed in alphabetical order.

User attribute values may be updated by different inbound data streams. For example, a profile may be created, attributes may be added, updated, or deleted. Each change triggers a timestamp change for the altered attribute. When resolving differences in attribute values for the same profile, the value with the latest timestamp is used.

User Profile: Events tab

The Events tab shows a timeline of historical event data from the user, up to the previous day. Events can be filtered by Date, Input, Event Type and Device. In addition to filtering, you can also choose to highlight selected event names in the timeline.

You can filter the events shown in the timeline by:

• Date range (you can select a date range of up to 60 days)
• Workspace
• Input
• Event type
• Highlights
• Devices

Events are grouped in batches, with the input source in bold. Click a batch heading to view common attributes for the batch, or an event name to view attributes for the event. eCommerce events show details for the transaction and also for each product, including quantity and total price per product.

Click the Link button in the details view to copy a sharable direct link to the event to your clipboard.

As with the Live Stream You can expand any event or batch to view the raw JSON data.

User Profile: Memberships tab

The Memberships tab lists any Audiences that the user is a member of. You can click the name of the audience to go directly to that audience’s settings within Segmentation.

User Profile: Privacy tab

The Privacy tab lists the consent and compliance information that has been collected for the user. Any of your predefined consent purposes that the user has opted-in to are listed.

To submit a Data Subject Request for the user, click New Data Subject Request.

Edit a User Profile

The User Activity View allows you to manually edit certain properties of individual user profiles. This can be useful if you need to correct profile data and you want the updated profile data to be immediately forwarded to your downstream connections.

Whenever you modify user profile data, you must select one of your configured inputs. This allows mParticle to route your changes through that input, updating the user profile, before finally forwarding the changes to any active, connected outputs.

Edit user identities

1. Navigate to Activity > User Activity using the left-hand nav bar.
2. Find the profile you want to edit by searching for one of the profile’s identifiers under User Search.

3. On the Information tab for the profile, look for the User Details section and click the Edit pencil icon.

   • Remember that user identities values are scoped at the organization level: a user’s identities are consistent between all workspaces in your mParticle organization.

4. In the modal that appears, select one of your configured and active inputs. The changes you make will be sent to every output that is connected to the input you select. If you don’t want your changes sent to your downstream outputs, create or select an input that has no connected outputs.
5. To edit one of the profile’s identities, enter the new value in the text box to the right of the user identity.

6. To delete an identity from a profile, click the delete trash icon.
7. After you’ve made your changes, click Update.

Add user identities

To add an identity to a user profile:

1. Repeat steps 1-4 of Edit a profile’s user identities.
2. Click Add Identity.
3. Use the left dropdown menu to select the type of identity to add, and enter the value of the new identity in the text box on the right.

4. Click Update.

Edit user attributes

To edit a profile’s user attributes:

1. Navigate to Activity > User Activity using the left-hand nav bar.
2. Find the profile you want to edit by searching for one of the profile’s identifiers under User Search.

3. On the Information tab for the profile, scroll to the User Attributes section and click the Edit pencil icon next to the mParticle workspace where you want to make your changes.

   • Remember that user attributes are scoped at the workspace level, so a profile that exists in multiple workspaces may contain different attributes in each workspace.

4. In the Edit modal, select one of your configured and active inputs. The changes you make will be sent to every output that is connected to the input you select. If you don’t want your changes sent to your downstream outputs, create or select an input that has no connected outputs.
5. The Edit modal displays a list of the profile’s attributes and attribute values. To change an attribute value, modify or replace it using the text box to the right of the attribute’s name.

6. To permanently delete an attribute from a profile, click the delete trash icon next to the attribute.
7. After you’ve made your changes, click Update.

Edit consent values

1. Navigate to Activity > User Activity using the left-hand nav bar.
2. Find the profile you want to edit by searching for one of the profile’s identifiers under User Search.

3. On the Information tab for the profile, scroll to the Consent and Compliance section and click the Edit pencil icon next to the mParticle workspace where you want to make your changes.

   • Remember that user consent and compliance values are scoped at the workspace level, so a profile that exists in multiple workspaces may contain different values in each workspace.
4. In the Edit modal, select one of your configured and active inputs. The changes you make will be sent to every output that is connected to the input you select. If you don’t want your changes sent to your downstream outputs, create or select an input that has no connected outputs.

5. The Edit modal lists the profile’s consent purposes (which are not editable) and the corresponding consent values. You can edit a consent value by entering either true or false in the text box.

6. After you’ve made your changes, click Update.