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Alexa
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Step 9. Test your local app
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Step 1. Create an input
Step 2. Create an output
Step 3. Verify output
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Create an Input
Start capturing data
Connect an Event Output
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Introduction
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Introduction
Introduction
Rudderstack
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Snowflake (Define Your Own Schema)
Aliasing
This SDK is a helper library for the mParticle Events HTTP API, it exposes mParticle’s schema as simple models and provides an HTTP client interface. This SDK is stateless and will only send the data that you populate, whereas our mobile SDKs will automatically collect app and device information, session events, install events, and maintain persistence. Read this wiki for a general overview and examples, and contact our customer support team to make sure you’re feeding the platform with the right data to power your integrations. You can find the Ruby SDK hosted on Github.
All data sent via the SDK must be encapsulated in a Batch object. Each Batch is associated with a single user. Batch objects must be associated with an environment (production or development) to properly silo your testing and production data.
require 'mparticle'
batch = MParticle::Batch.new
batch.environment = 'development'Most use-cases require that data be associated with a user identity, for example:
user_identities = MParticle::UserIdentities.new
user_identities.customerid = '123456'
user_identities.email = 'user@example.com'
batch.user_identities = user_identitiesThe DeviceInformation object describes a mobile device that should be associated with this batch. Crucially, it exposes properties for device identities (Apple IDFA and Google Advertising ID) which are required for nearly all mParticle Audience integrations.
device_info = MParticle::DeviceInformation.new
# set any IDs that you have for this user
device_info.ios_advertising_id = '07d2ebaa-e956-407e-a1e6-f05f871bf4e2'
device_info.android_advertising_id = 'a26f9736-c262-47ea-988b-0b0504cee874'
batch.device_info = device_infoThe mParticle audience platform can be powered by only sending a combination of user attributes, used to describe segments of users, and device identities/user identities used to then target those users.
# arbitrary example allowing you to create a segment of users trial users
batch.user_attributes = {'Account type' => 'trial', 'TrialEndDate' => '2016-12-01'}Events are central to many of mParticle’s integrations; analytics integrations typically require events, and you can create mParticle Audiences based on the recency and frequency of different events. All events should be associated with a timestamp reflecting when they actually occurred, otherwise they will be assigned a timestamp when mParticle receives them.
App Events represent specific actions that a user has taken in your app. At minimum they require a name and a type, but can also be associate with a free-form dictionary of key/value pairs.
app_event = MParticle::AppEvent.new
app_event.event_name = 'Example'
app_event.custom_event_type = 'navigation'
app_event.timestamp_unixtime_ms = example_timestamp
batch.events = [app_event]The CommerceEvent is central to mParticle’s eCommerce measurement. CommerceEvents can contain many data points but it’s important to understand that there are 3 core variations:
product = MParticle::Product.new
product.name = 'Example Product'
product.id = 'sample-sku'
product.price = 19.99
product_action = MParticle::ProductAction.new
product_action.action = 'purchase'
product_action.products = [product]
product_action.tax_amount = 1.50
product_action.total_amount = 21.49
commerce_event = MParticle::CommerceEvent.new
commerce_event.product_action = product_action
commerce_event.timestamp_unixtime_ms = example_timestamp
batch.events = [commerce_event]The SessionStartEvent and SessionEndEvent should be used to describe the details of user session such as its length, which is a common metric used in many mParticle integrations. Additonally, length, recency, and frequency of sessions are powerful data-points by which an mParticle audience can be defined.
session_start = MParticle::SessionStartEvent.new
session_start.session_id = 12345678
session_start.timestamp_unixtime_ms = example_timestamp
session_end = MParticle::SessionEndEvent.new
session_end.session_id = session_start.session_id # its mandatory that these match
session_end.session_duration_ms = example_duration
session_end.timestamp_unixtime_ms = example_timestamp + example_duration
batch.events = [session_start, session_end]Use these events to represent the nuances of inter- and intra-session user-behavior with your app. Install events are crucial to power many attribution integrations and to judge the success of marketing campaigns.
install = MParticle::ApplicationStateTransitionEvent.create_install_event()
install.timestamp_unixtime_ms = example_timestamp
upgrade = MParticle::ApplicationStateTransitionEvent.create_upgrade_event()
upgrade.timestamp_unixtime_ms = example_timestamp
foreground = MParticle::ApplicationStateTransitionEvent.create_foreground_event()
foreground.timestamp_unixtime_ms = example_timestamp
background = MParticle::ApplicationStateTransitionEvent.create_background_event()
background.timestamp_unixtime_ms = example_timestampTo conform to the ever growing global regulations on data privacy, mParticle provides data privacy controls.
Data privacy control is initially configured in the dashboard and is attached via a batch’s consent_state.
ccpa_consent_state = MParticle::CCPAConsentState.new
ccpa_consent_state.document = 'document.agreement.v3'
ccpa_consent_state.consented = true
ccpa_consent_state.timestamp_unixtime_ms = Time.now.to_i
ccpa_consent_state.location = 'mparticle.test/signup'
ccpa_consent_state.hardware_id = 'IDFA:a5d96n32-224a-3b11-1088-a202695bc710'
consent_state = MParticle::ConsentState.new
consent_state.ccpa = { 'data_sale_opt_out' => ccpa_consent_state }
batch.consent_state = consent_stategdpr_consent_state = MParticle::GDPRConsentState.new
gdpr_consent_state.document = 'document_agreement.v2'
gdpr_consent_state.consented = true
gdpr_consent_state.timestamp_unixtime_ms = Time.now.to_i
gdpr_consent_state.location = 'dtmgbank.com/signup'
gdpr_consent_state.hardware_id = 'IDFA:a5d934n0-232f-4afc-2e9a-3832d95zc702'
consent_state = MParticle::ConsentState.new
consent_state.gdpr = { 'My Purpose' => gdpr_consent_state }
batch.consent_state = consent_stateIn this example, 'My Purpose' should match the Consent Purpose defined in your GDPR Setting
The SDK provides an interface to the mParticle HTTP API by way of the EventsApi class.
At minimum, the EventsApi must be initialized with an mParticle key and secret. You can find your mParticle key and secret by navigating to the Apps section of the mParticle platform UI.
You must associate your data with the correct key and secret. If your app is multi-platform, for example, be sure to send your Android data to your Android key/secret, and your iOS data to your iOS key/secret.
# set credentials
config = MParticle::Configuration.new
config.api_key = 'REPLACE WITH API KEY'
config.api_secret = 'REPLACE WITH API SECRET'
api_instance = MParticle::EventsApi.new(config)The EventsAPI class exposes two interfaces:
bulk_upload_events - Accepts up to 100 Batch objects for up to 100 users.upload_events - Accepts a single Batch object for a single userbegin
# you can also send multiple batches at a time to decrease the amount of network calls
thread = api_instance.upload_events(batch) { |data, status_code, headers|
if status_code == 202
puts "Upload complete"
end
}
# wait for the thread, if needed to prevent the process from terminating
thread.join
# alternately, you can omit the callback and synchronously wait until the network request completes
data, status_code, headers = api_instance.upload_events(batch)
rescue MParticle::ApiError => e
puts "Exception when calling mParticle: #{e}"
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