Data Subject Request API Version 1 and 2
Data Subject Request API Version 3
Platform API Overview
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ComposeID
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mParticle JSON Schema Reference
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Web
Android
iOS
Initialization
Configuration
Event Tracking
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Kits
Application State and Session Management
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Preventing Blocked HTTP Traffic with CNAME
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Troubleshooting iOS SDK
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iOS 14 Guide
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API Reference
Upgrade to Version 7
Getting Started
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Upload Frequency
Getting Started
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Event Tracking
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Identity
Location Tracking
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Initialization
Configuration
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API Reference
Upgrade to Version 2 of the SDK
Getting Started
Identity
Web
Alexa
Node SDK
Go SDK
Python SDK
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Java SDK
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Step 9. Test your local app
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Step 1. Create an input
Step 2. Create an output
Step 3. Verify output
Introduction
Outbound Integrations
Firehose Java SDK
Inbound Integrations
Compose ID
Data Hosting Locations
Glossary
Rules Developer Guide
API Credential Management
The Developer's Guided Journey to mParticle
Create an Input
Start capturing data
Connect an Event Output
Create an Audience
Connect an Audience Output
Transform and Enhance Your Data
The new mParticle Experience
The Overview Map
Introduction
Data Retention
Connections
Activity
Live Stream
Data Filter
Rules
Tiered Events
mParticle Users and Roles
Analytics Free Trial
Troubleshooting mParticle
Usage metering for value-based pricing (VBP)
Introduction
Sync and Activate Analytics User Segments in mParticle
User Segment Activation
Welcome Page Announcements
Project Settings
Roles and Teammates
Organization Settings
Global Project Filters
Portfolio Analytics
Analytics Data Manager Overview
Events
Event Properties
User Properties
Revenue Mapping
Export Data
UTM Guide
Data Dictionary
Query Builder Overview
Modify Filters With And/Or Clauses
Query-time Sampling
Query Notes
Filter Where Clauses
Event vs. User Properties
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Apply All for Filter Where Clauses
Date Range and Time Settings Overview
Understanding the Screen View Event
Analyses Introduction
Getting Started
Visualization Options
For Clauses
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Calculator
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Properties Explorer
Frequency in Segmentation
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Save Your Segmentation Analysis
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Explore Users from Segmentation
Getting Started with Funnels
Group By Settings
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Interpreting a Funnel Analysis
Group By
Filters
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Trends
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Analyze as Cohort from Funnel
Save a Funnel Analysis
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Export Results from a Funnel
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Manage Analyses in Dashboards
Dashboards––Getting Started
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Dashboard Filters
Organize Dashboards
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Time and Interval Settings in Dashboards
Query Notes in Dashboards
User Aliasing
The Demo Environment
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Analytics for Product Managers
Compare Conversion Across Acquisition Sources
Analyze Product Feature Usage
Identify Points of User Friction
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User Segments
IDSync Overview
Use Cases for IDSync
Components of IDSync
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Default IDSync Configuration
Profile Conversion Strategy
Profile Link Strategy
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Aliasing
Overview
Create and Manage Group Definitions
Introduction
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Blocked Data Backfill Guide
Predictive Attributes Overview
Create Predictive Attributes
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Use Predictive Attributes in Campaigns
Predictive Audiences Overview
Using Predictive Audiences
Introduction
Profiles
Warehouse Sync
Data Privacy Controls
Data Subject Requests
Default Service Limits
Feeds
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Approved Sub-Processors
Import Data with CSV Files
CSV File Reference
Glossary
Video Index
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Setup Examples
Introduction
Introduction
Introduction
Rudderstack
Google Tag Manager
Segment
Advanced Data Warehouse Settings
AWS Kinesis (Snowplow)
AWS Redshift (Define Your Own Schema)
AWS S3 (Snowplow Schema)
AWS S3 Integration (Define Your Own Schema)
BigQuery (Snowplow Schema)
BigQuery Firebase Schema
BigQuery (Define Your Own Schema)
GCP BigQuery Export
Snowflake (Snowplow Schema)
Snowplow Schema Overview
Snowflake (Define Your Own Schema)
Aliasing
The mParticle platform supports many different types of “events,” and the iOS SDK is a stateful HTTP client for the mParticle Events API. The SDK maintains a current user state (as mentioned in the IDSync and user guides), as well as a lightweight SQLite database to record events and ensure reliable delivery to the mParticle events API regardless of network coverage, app force-closes, and other challenging scenarios.
When the SDK performs an upload it does so as a “batch” of data which contains:
See the Events API for more information on the schema of mParticle batch uploads, and see the iOS SDK configuration guide for more information on how events are persisted and uploaded.
An event can represent almost any form of activity in your app. Some events are collected automatically by the SDK whereas others must be collected manually.
The following events are collected automatically by the iOS SDK without needing to write any code:
The following are a subset of the events must be instrumented manually in your app:
It’s important to use the appropriate event type to track each activity in your app, since event types drive the behavior of mParticle’s integrations. For example, a particular integration might increment the revenue associated with a user in response to a purchase-type event. When you record a purchase as an mParticle “commerce” event, mParticle knows to trigger the partner’s respective revenue APIs. When you record the purchase as a custom event, a record of the purchase may still be forwarded, but the revenue associated with a user may not be incremented, since mParticle will not identify the event as a purchase.
The remainder of this page is concerned only with custom events.
A basic custom event contains:
Custom events are just one type of mParticle event and can themselves be further categorized with a “custom event type.” In most cases, custom event types do not affect how custom events are forwarded to integration partners and the same mapping will be applied across all custom events. However, they can be a useful way to organize your data if you collect a lot of events. For example, data filters in the mParticle dashboard organize custom events by type, allowing you to manage events of the same type in bulk.
typedef NS_ENUM(NSUInteger, MPEventType) {
MPEventTypeNavigation = 1,
MPEventTypeLocation = 2,
MPEventTypeSearch = 3,
MPEventTypeTransaction = 4,
MPEventTypeUserContent = 5,
MPEventTypeUserPreference = 6,
MPEventTypeSocial = 7,
/** Use for other types of events not contained in this enum */
MPEventTypeOther = 8
};public enum MPEventType : UInt, @unchecked Sendable {
case navigation = 1
case location = 2
case search = 3
case transaction = 4
case userContent = 5
case userPreference = 6
case social = 7
/** Use for other types of events not contained in this enum */
case other = 8
}Events are tracked via the MPEvent builder object. This also allows you to keep a reference to an event whose lifespan is longer than the execution of the current block of code. You can then pass the MPEvent in to the logEvent method when you’re ready.
MPEvent *event = [[MPEvent alloc] initWithName:@"Video Watched" type:MPEventTypeTransaction];
event.customAttributes = @{@"category": @"Destination Intro", @"title": @"Paris"};
[[MParticle sharedInstance] logEvent:event];if let event = MPEvent(name: "Video Watched", type: .navigation) {
event.customAttributes = ["category": "Destination Intro", "title": "Paris"]
MParticle.sharedInstance().logEvent(event)
}Custom flags are used to send partner-specific data points:
Reference the guide for each integration and ask your solutions consultant to see if you need custom flags.
MPEvent *event = [[MPEvent alloc] initWithName:@"Set Category" type:MPEventTypeUserPreference];
[event addCustomFlag:@"Music" withKey:@"Google.Category"];
[[MParticle sharedInstance] logEvent:event];if let event = MPEvent(name: "Set Category", type: .userPreference) {
event.addCustomFlag("Music", withKey: "Google.Category")
MParticle.sharedInstance().logEvent(event)
}If you have a high-volume event that you would like to forward to kits but exclude from uploading to mParticle, set the Boolean flag event.shouldUploadEvent per event.
MPEvent *event = [[MPEvent alloc] initWithName:@"Set Interest" type:MPEventTypeUserPreference];
event.shouldUploadEvent = NO;
[[MParticle sharedInstance] logEvent:event];if let event = MPEvent(name: "Set Interest", type: .userPreference) {
event.shouldUploadEvent = false
MParticle.sharedInstance().logEvent(event)
}Was this page helpful?