Create Predictive Attributes

You can create Predictive Attributes within the process of defining a customer segment using Journeys, or as a standalone workflow separate from segment creation. No matter how you create them, all of your Predictive Attributes will be available on the profiles of the users for whom you created them. They will also be visible to assess and troubleshoot at Enrichment > Predictive Attributes.

Create a Predictive Attribute within Journeys

Predictive Attributes can be created in the process of defining a new customer segment using Journeys. Here are the steps to accomplish this:

• Navigate to the Journeys homepage at Segmentation > Journeys.
• Select New Journey.
• Give your Journey a name, and select the workspace(s) and data inputs you would like to have access to within this Journey.
• In the Journey canvas, create a new Milestone.
• Select User Prediction from the criteria dropdown options.
• Give your Predictive Attribute a name that describes the user behavior it is predicting.
• Use the query builder to specify the user action you would like to predict.
• Specify whether you want to generate predictions for all or a subset of users. If choosing the latter, use the query builder to define this subset.

Once you save your Predictive Attribute, Cortex will immediately begin calculating your prediction. Note that new predictions need up to 24 hours to calculate.

Create a standalone Predictive Attribute

Creating a new Predictive Attribute does not require using any of mParticle’s customer segmentation tools. To create a standalone Predictive Attribute:

• Navigate to the Predictions homepage.
• Select New Predictive Attribute.
• Give your Predictive Attribute a name that describes the user behavior it is predicting.
• Use the query builder to specify the user action you would like to predict.
• Specify whether you want to generate predictions for all or a subset of users. If choosing the latter, use the query builder to define this subset.