mParticle allows you to define sophisticated, intelligent segments and deliver personalized experiences using both rules-based and predictive capabilities. Our machine learning engine analyzes user behavior patterns to help you identify and reach users most likely to take desired actions.
\nYou can define audiences using any user-associated data captured with mParticle, whether from platform inputs or partner feeds, and enhance them with predictive insights.
\nWhen you fully instrument your app using the mParticle SDK, you send data from apps to the mParticle platform. This data feeds both traditional segmentation and our predictive models. You can also enrich that data stream with other sources like CRM data or purchase data from other channels. Comprehensive data capture improves both immediate segmentation and predictive accuracy.
\n\nSelect Audiences in the left-hand navigation to open the shared landing page for in-platform and composable audiences and audience groups. You can also select Audiences on the Overview Map.
\nClick New Audience to open Create Audience. You can build with mParticle Agent, start from scratch, or start from an existing audience. Under Start from scratch, Select Audience Source provides an In-Platform Audience source for platform inputs and feeds, or a Composable Audience source for a warehouse connection and user data model.
\nUse audiences to create sophisticated segments powered by both rules and machine learning.
\nLet’s say you want to target users who installed your app to increase their engagement. There are two approaches to accomplishing this using Audiences:
\nNo matter which approach you take, you can easily forward your audience to push notification and email partners. Once these audience connections are established, mParticle instantiates a corresponding audiences both partners. No coding is necessary.
\nLet’s say you want to find more users like your currently highly engaged users and run an app download campaign in Facebook against that target audience. You start by defining your highly engaged users, using whatever criteria is important to you: lifetime value metrics, session activity, event activity, or any other data points you capture.
\nOnce your audience is defined, configure the Facebook integration and corresponding custom audiences in your Facebook account. From there you can leverage the custom audiences like any other custom audience in Facebook.
\nBecause we want to target users that look like our highly engaged users, we will create a Facebook lookalike audience from our highly engaged user audience and run a Facebook app install campaign that targets that lookalike audience.
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