{"componentChunkName":"component---src-templates-markdown-template-jsx","path":"/guides/audiences/composable-audiences/user-guide/overview/","result":{"data":{"pageMetadata":{"title":"User Guide Overview","path":"/guides/audiences/composable-audiences/user-guide/overview/","sourceCode":null,"metadataParent":{"title":"User Guide","path":"/guides/audiences/composable-audiences/user-guide/","sourceCode":null,"hasVersionPicker":null,"metadataChildren":[{"title":"Audience Setup","path":"/guides/audiences/composable-audiences/user-guide/audiences/","order":2,"label":null},{"title":"User Guide Overview","path":"/guides/audiences/composable-audiences/user-guide/overview/","order":null,"label":null}],"metadataParent":{"title":"Composable Audiences","path":"/guides/audiences/composable-audiences/","metadataChildren":[{"title":"Composable Audiences Overview","path":"/guides/audiences/composable-audiences/overview/","order":1,"label":null},{"title":"User Guide","path":"/guides/audiences/composable-audiences/user-guide/","order":2,"label":null},{"title":"Frequently Asked Questions","path":"/guides/audiences/composable-audiences/faq/","order":3,"label":null}],"metadataParent":{"title":"Audiences","path":"/guides/audiences/","metadataChildren":[{"title":"Audiences Overview","path":"/guides/audiences/overview/","order":1,"label":null},{"title":"Create an Audience","path":"/guides/audiences/create-an-audience/","order":2,"label":null},{"title":"Connect an Audience","path":"/guides/audiences/connect-an-audience/","order":3,"label":null},{"title":"Manage Audiences","path":"/guides/audiences/manage-audiences/","order":4,"label":null},{"title":"Audience Insights","path":"/guides/audiences/audience-insights/","order":5,"label":null},{"title":"Audience Sharing","path":"/guides/audiences/audience-sharing/","order":6,"label":null},{"title":"Match Boost","path":"/guides/audiences/match-boost/","order":7,"label":null},{"title":"Inclusive & Exclusive Audiences (Early Access)","path":"/guides/audiences/early-access/","order":8,"label":null},{"title":"Audience Expansion","path":"/guides/audiences/audience-expansion/","order":8,"label":null},{"title":"Predictive Audiences","path":"/guides/audiences/predictive-audiences/","order":10,"label":null},{"title":"Composable Audiences","path":"/guides/audiences/composable-audiences/","order":11,"label":null}],"metadataParent":{"title":"Guides","path":"/guides/","metadataChildren":[{"title":"Platform Overview","path":"/guides/platform-overview/","order":0.5,"label":null},{"title":"Getting Started","path":"/guides/getting-started/","order":1,"label":null},{"title":"mParticle Agent","path":"/guides/mparticle-agent/","order":1.5,"label":null},{"title":"Oversight","path":"/guides/oversight/","order":2,"label":null},{"title":"Data Platform","path":"/guides/data-platform/","order":3,"label":null},{"title":"Data Warehouse","path":"/guides/data-warehouse/","order":4,"label":null},{"title":"Customer 360","path":"/guides/customer-360/","order":5,"label":null},{"title":"Analytics","path":"/guides/analytics/","order":6,"label":null},{"title":"Audiences","path":"/guides/audiences/","order":7,"label":null},{"title":"Settings","path":"/guides/settings/","order":8,"label":null},{"title":"Troubleshooting mParticle","path":"/guides/troubleshooting/","order":10,"label":null},{"title":"Default Service Limits","path":"/guides/default-service-limits/","order":11,"label":null},{"title":"Glossary","path":"/guides/glossary/","order":12,"label":null}],"metadataParent":null}}}}},"markdownRemark":{"html":"<p>Welcome to the Composable Audiences User Guide. This guide walks you through the full process of using Composable Audiences, from preparing your cloud data warehouse to building and activating audiences in mParticle.</p>\n<p>It’s divided into two main parts:</p>\n<ul>\n<li><strong>Warehouse setup:</strong> typically completed by a data engineer or database administrator, this section explains how to connect your warehouse and create data models that define what data can be used for segmentation.</li>\n<li><strong>Audience setup:</strong> typically completed by a marketer or analyst, this section explains how to use those data models to build audiences, define membership criteria, and activate audiences across your marketing stack.</li>\n</ul>\n<p>If you’re looking for a high-level overview of how Composable Audiences works, visit the <a href=\"/guides/audiences/composable-audiences/overview/\">Overview page</a>. For common questions, see the <a href=\"/guides/audiences/composable-audiences/faq/\">FAQ</a>.</p>\n<h3 id=\"section-1-warehouse-setup\" style=\"position:relative;\"><a href=\"#section-1-warehouse-setup\" aria-label=\"section 1 warehouse setup permalink\" class=\"anchor before\"><svg width=\"16px\" height=\"17px\" viewBox=\"0 0 16 17\" version=\"1.1\" xmlns=\"http://www.w3.org/2000/svg\" xmlns:xlink=\"http://www.w3.org/1999/xlink\">\n                <g id=\"Symbols\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n                    <g id=\"Icon/Link\" fill=\"#98A0A3\" fill-rule=\"nonzero\">\n                        <g id=\"link\">\n                            <path d=\"M9.5,12.4 C9.6,12.4 9.7,12.4 9.9,12.4 C9.8,12.5 9.8,12.5 9.7,12.6 L7.5,14.8 C5.8,16.5 3,16.5 1.3,14.8 C-0.4,13.1 -0.4,10.3 1.3,8.6 L3.5,6.4 C3.6,6.3 3.6,6.3 3.7,6.2 C5,5 6.9,4.8 8.4,5.5 C8.8,5.7 9.3,6 9.6,6.4 C10,6.7 10.2,7.2 10.5,7.6 C10.2,7.9 9.9,8 9.5,8 C9.4,8 9.2,8 9.1,7.9 C8.9,7.5 8.5,7.2 8.1,6.9 C7,6.2 5.5,6.4 4.5,7.3 L3.8,8 L2.3,9.5 C1.2,10.6 1.2,12.5 2.3,13.6 C3.4,14.7 5.3,14.7 6.4,13.6 L7.9,12.1 C8.4,12.3 8.9,12.4 9.5,12.4 Z M14.7,1.3 C13,-0.4 10.2,-0.4 8.5,1.3 L6.3,3.5 C6.2,3.6 6.2,3.6 6.1,3.7 C6.7,3.7 7.4,3.7 8,3.9 L9.5,2.4 C10.6,1.3 12.5,1.3 13.6,2.4 C14.7,3.5 14.7,5.4 13.6,6.5 L12.1,8 L11.4,8.7 C10.4,9.7 8.9,9.8 7.8,9.1 C7.4,8.9 7.1,8.5 6.8,8.1 C6.7,8.1 6.5,8 6.4,8 C6,8 5.6,8.2 5.4,8.4 C5.6,8.8 5.9,9.3 6.3,9.6 C6.6,10 7.1,10.2 7.5,10.5 C9,11.2 10.9,11 12.3,9.8 C12.4,9.7 12.4,9.7 12.5,9.6 L14.7,7.4 C16.4,5.7 16.4,3 14.7,1.3 Z\" id=\"Shape\"></path>\n                        </g>\n                    </g>\n                </g>\n            </svg></a>Section 1: Warehouse Setup</h3>\n<p>The first section of the user guide explains how to set up your warehouse for composable audiences, which takes two steps:</p>\n<ul>\n<li><strong><a href=\"/guides/data-warehouse/composable-audiences/connections/overview\">1. Create a warehouse connection</a></strong> - Learn how to connect your warehouse to mParticle so that you can run audience queries directly on your data.</li>\n<li><strong><a href=\"/guides/data-warehouse/composable-audiences/data-models/overview\">2. Create data models</a></strong> - Define the structure and logic used to query your warehouse. Data models specify which tables and fields can be used for building audiences.</li>\n</ul>\n<aside>\nThese steps should be completed by a data engineer or database administrator on your team.\n</aside>\n<h3 id=\"section-2-audience-setup\" style=\"position:relative;\"><a href=\"#section-2-audience-setup\" aria-label=\"section 2 audience setup permalink\" class=\"anchor before\"><svg width=\"16px\" height=\"17px\" viewBox=\"0 0 16 17\" version=\"1.1\" xmlns=\"http://www.w3.org/2000/svg\" xmlns:xlink=\"http://www.w3.org/1999/xlink\">\n                <g id=\"Symbols\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n                    <g id=\"Icon/Link\" fill=\"#98A0A3\" fill-rule=\"nonzero\">\n                        <g id=\"link\">\n                            <path d=\"M9.5,12.4 C9.6,12.4 9.7,12.4 9.9,12.4 C9.8,12.5 9.8,12.5 9.7,12.6 L7.5,14.8 C5.8,16.5 3,16.5 1.3,14.8 C-0.4,13.1 -0.4,10.3 1.3,8.6 L3.5,6.4 C3.6,6.3 3.6,6.3 3.7,6.2 C5,5 6.9,4.8 8.4,5.5 C8.8,5.7 9.3,6 9.6,6.4 C10,6.7 10.2,7.2 10.5,7.6 C10.2,7.9 9.9,8 9.5,8 C9.4,8 9.2,8 9.1,7.9 C8.9,7.5 8.5,7.2 8.1,6.9 C7,6.2 5.5,6.4 4.5,7.3 L3.8,8 L2.3,9.5 C1.2,10.6 1.2,12.5 2.3,13.6 C3.4,14.7 5.3,14.7 6.4,13.6 L7.9,12.1 C8.4,12.3 8.9,12.4 9.5,12.4 Z M14.7,1.3 C13,-0.4 10.2,-0.4 8.5,1.3 L6.3,3.5 C6.2,3.6 6.2,3.6 6.1,3.7 C6.7,3.7 7.4,3.7 8,3.9 L9.5,2.4 C10.6,1.3 12.5,1.3 13.6,2.4 C14.7,3.5 14.7,5.4 13.6,6.5 L12.1,8 L11.4,8.7 C10.4,9.7 8.9,9.8 7.8,9.1 C7.4,8.9 7.1,8.5 6.8,8.1 C6.7,8.1 6.5,8 6.4,8 C6,8 5.6,8.2 5.4,8.4 C5.6,8.8 5.9,9.3 6.3,9.6 C6.6,10 7.1,10.2 7.5,10.5 C9,11.2 10.9,11 12.3,9.8 C12.4,9.7 12.4,9.7 12.5,9.6 L14.7,7.4 C16.4,5.7 16.4,3 14.7,1.3 Z\" id=\"Shape\"></path>\n                        </g>\n                    </g>\n                </g>\n            </svg></a>Section 2: Audience Setup</h3>\n<p>The second section of the user guide explains how to build an audience (or segment) of users based on different criteria:</p>\n<ul>\n<li><strong><a href=\"/guides/audiences/composable-audiences/user-guide/audiences/\">Build an audience</a></strong> - Use your data models to define segmentation criteria and schedule regular refreshes. Preview audience size, configure refresh frequency, and activate audiences across your marketing stack.</li>\n</ul>","frontmatter":{"title":"User Guide Overview","order":null,"seoTitle":null,"seoDescription":null},"parent":{"__typename":"File","modifiedTime":"October 12, 2026"}}},"pageContext":{"slug":"/guides/audiences/composable-audiences/user-guide/overview/"}},"staticQueryHashes":["2950460867"]}