Audience sharing allows you to grant different levels of access to audiences created in other accounts. For example, an organization that separates its global brand and regional locations into different accounts can use audience sharing to distribute audience definitions to different teams. The global marketing team might create a “High-Value Customers” audience based on purchase activity and engagement metrics, then share it with regional accounts.
\nAudience sharing ensures consistency across marketing efforts, reduces manual duplication, and helps teams move faster by building on a shared understanding of which audience segments are most valuable.
\nBefore you share an audience, keep the following limitations in mind.
\nTo share an audience with another account:
\n![](\"/images/guides/segmentation/audience-sharing/1-share-audience.png\")
\nUnder Access Level, choose one of the following:
\n![](\"/images/guides/segmentation/audience-sharing/2-share-audience-audience-sharing-settings.png\")
\n![](\"/images/guides/segmentation/audience-sharing/3-audience-landing-page.png\")
\nThe Audiences Landing Page includes two columns for shared audiences that help you identify where they were created and how they can be used:
\n![](\"/images/guides/segmentation/audience-sharing/4-access-level-icon-hover-details.png\"){kind=icon}
\nThe Access Details column includes an icon for each audience that indicates how many accounts have access to the audience (this is represented by the number in the icon) and current account’s access level (represented by either a checkmark symbol or an eye).
\nFor example:
\nThis icon indicates that the audience is accessible to two accounts, and the current account (the account currently logged into) has the Usable access level:
\n![](\"/images/guides/segmentation/audience-sharing/5-access-level-icon-usable.png\"){kind=icon}
\nThis icon indicates that the audience is accessible to two accounts, and the current account (the account currently logged into) has the View-Only access level:
\n![](\"/images/guides/segmentation/audience-sharing/6-access-level-icon-viewable.png\"){kind=icon}
\nTo view the audience sharing columns on the Audiences Landing Page, click the View Columns button and use the toggle buttons to enable Source Account and Access Details before clicking Save.
\n![](\"/images/guides/segmentation/audience-sharing/7-view-audience-sharing-columns.png\")
\nTo change the access level for an existing shared audience:
\n![](\"/images/guides/segmentation/audience-sharing/8-change-audience-sharing-settings.png\")
\nYou can identify audiences that have been shared with your account by checking the Source Account column on the Audiences Landing Page.
\nOnce an audience has been shared with your account, what you can do with it depends on your access level:
\nUsable: In addition to viewing details, you can:
\n![](\"/images/guides/segmentation/audience-sharing/9-view-audiences-shared-with-you.png\")
\nYou can also view a shared audience in the Group Editor to see the audience’s group name and inputs. However, you can’t see any other audiences within the same group, and the group inputs are view-only and can’t be modified.
\nIf you need additional access to a shared audience (for example, to connect it to an output or use it as membership criteria for a new audience) you can request a higher access level from the audience’s owner.
\nTo request an access level change:
\n![](\"/images/guides/segmentation/audience-sharing/10-request-access.png\")
\nIn the Request Access Level Update window, review the audience details at the top, including:
\n![](\"/images/guides/segmentation/audience-sharing/11-request-access-form.png\")
\nAfter submitting your request, the audience owner receives an email notification and can approve or deny it. Once the request is reviewed, you’ll receive an email confirming the status of your request.
\nYour default audience sharing settings allow you to automatically share new audiences with specific accounts.
\n\nTo access your default audience sharing settings:
\nYou will see a list of the accounts (if any have been added) that audiences are shared with by default, and what their access levels are.
\n![](\"/images/guides/segmentation/audience-sharing/12-default-audience-sharing-settings.png\")
\nTo add a new account to share audiences with by default:
\nUnder Share Level, select one of the following access levels:
\n![](\"/images/guides/segmentation/audience-sharing/13-default-audience-sharing-settings-add.png\")
\nTo remove a default sharing configuration, click the Delete icon.
\nYou can choose which user identifiers in a shared audience are available to the accounts it’s shared with. Limiting which identifiers are included with shared audiences helps you control how user data is used across accounts and maintain compliance with your organization’s privacy requirements.
\nFor example, you can choose to make Google Advertising ID and Apple IDFA available to a particular account, but keep email unavailable. These settings are applied at the account level and affect all audiences shared from that account. Identity filters only apply when a user hasn’t already been seen in the receiving account.
\n\nTo access your identity sharing settings:
\n![](\"/images/guides/segmentation/audience-sharing/14-identity-sharing-settings.png\")
\nTo change an identifier’s sharing settings:
\nUnder Share Level, use the dropdown menu to select one of the following access levels:
\n![](\"/images/guides/segmentation/audience-sharing/15-identity-sharing-settings-add.png\")
","frontmatter":{"title":"Audience Sharing","order":6,"seoTitle":null,"seoDescription":null},"parent":{"__typename":"File","modifiedTime":"October 12, 2026"}}},"pageContext":{"slug":"/guides/audiences/audience-sharing/"}},"staticQueryHashes":["2950460867"]}